Program & Courses2019-09-30T17:08:09+00:00

Programs & Courses

Next Application Deadline: April 1, 2019

Program Starts June 2019

View CHP Brochure
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Certified Hockey Professional
Education Program

“This opportunity with BHI will most certainly provide Outside Edge Hockey Development with a competitive edge and I am very proud to be the first female to be accepted into the CHP Program. I look forward to applying the knowledge gained and incredible networking experience to further develop and contribute to the ‘think tank’ that will provide leadership to hockey organizations moving forward.”

Cari Duggan, MBA, President, Outside Edge Elite Training,BHI Student
Program Overview2019-08-22T16:49:40+00:00

The Certified Hockey Professional (CHP) curriculum consists of six, graduate-level courses that focus on business-related aspects of hockey. These courses were developed with input from executives representing both professional and amateur hockey (NHL, AHL, WHL, Hockey Canada, Hockey USA) and all functional areas of the hockey business (e.g., marketing, finance, operations, strategy).

Completion of the six CHP courses is required to obtain the CHP designation.

Courses*2019-08-28T18:18:56+00:00
  • The Business of Hockey
  • Marketing Hockey Strategically
  • Integrated Marketing Communications for Hockey
  • Game Day Management & Marketing
  • Hockey Operations
  • Applied Franchise Management

*Please see Individual Courses section below for more information on each course.

Application Requirements2019-08-28T18:21:14+00:00

To be accepted into the Certified Hockey Professional (CHP) education program, you must have an understanding of the core concepts in each of the functional areas of management, which may be demonstrated through one, or a combination, of the following:

  • you have an undergraduate degree in business or management from an accredited institution
  • you have successfully completed business courses in each of the functional areas of management at an accredited institution
  • you have 10 years of management experience in business

Your application package must include the following:

  1. Your detailed resume
  2. University transcripts and/or proof of professional designation, if applicable
  3. Three references attesting to your management experience and readiness for graduate studies
  4. A brief essay outlining your expectations from the program
  5. A completed online application form
  6. A $200 non-refundable AU application fee
  7. An $800 non-refundable BHI application fee

For detailed application package instructions, click here

Tuition2019-08-29T20:20:19+00:00

$49,255.00

Application & Admission
AU Application fee* $200.00 due with your application
BHI Application fee* $800.00 due with your application
BHI Admission fee* $4,200.00 due upon acceptance
Certified Hockey Professional courses
Five CHP online courses $34,155.00 $6,831.00 each, payable upon registration
One CHP in-residence course $9,900.00 payable upon registration
Total $49,255.00
Apply Today

MBA In Hockey Management

“The Executive MBA and CHP program helped me connect my professional experience in assurance to the business of hockey, while also improving my general business management experience. The hockey specific courses were diverse and comprehensive, and not only enhanced my understanding of the business of hockey, but will also allow me to bring this education directly into the organization and apply exclusive sport and hockey specific education to the organization. The MBA in Hockey Management and the CHP program have increased my ability to have a positive impact on the Swift Current Broncos organization and the Swift Current community.”

Nathan MacDonaldNathan MacDonald, CPA, CA, MBA, Director of Business Operations, Swift Current Broncos,
BHI Graduate
Program Overview2019-08-06T21:56:34+00:00

The first ever MBA program with a focus in hockey management. BHI’s Certified Hockey Professional curriculum is integrated into Athabasca University’s general MBA program, allowing students to specialize in hockey management, rather than a core management area such as marketing or finance.

Courses2019-08-28T18:34:02+00:00

Phase one

Six foundational courses (plus orientation) followed by a week-long comprehensive exam.

  • Orientation (one week online)
  • Strategic Management
  • Human Resources Management
  • Financial and Managerial Accounting
  • Marketing Management
  • Managerial Economics and Quantitative Analysis
  • Operations Management
  • Comprehensive Exam

Following the successful completion of phase one, students are awarded the Post Baccalaureate Diploma in Management (PBDM).

Phase two

Four advanced core courses solidify students’ holistic, organizational view of the senior management function.

  • Information Technology Strategy
  • Corporate Finance
  • Strategy and Organizational Analysis
  • Ethics and Decision Making

Six Certified Hockey Professional (CHP) courses provide students with a comprehensive understanding of the hockey business

  • The Business of Hockey
  • Marketing Hockey Strategically
  • Integrated Marketing Communications for Hockey
  • Game Day Management & Marketing
  • Hockey Operations
  • Applied Franchise Management

Following the successful completion of phase two, students are awarded the Master of Business Administration degree (MBA) and are eligible to apply for the CHP designation.

Application Requirements2019-08-28T18:38:59+00:00

To be accepted into the MBA in Hockey Management, you must follow one of the following pathways:

  • you have an undergraduate degree from an accredited university plus at least THREE years of managerial experience*
  • you have an accepted professional designation and at least FIVE years of managerial experience
  • you have at least EIGHT years of progressively responsible managerial experience.

To be accepted into the accelerated MBA route, you must have the following:

  • An undergraduate degree in business, completed within the past 10 years, with an overall grade point average (GPA) of 3.0, and at least THREE years of managerial experience.

*Managerial experience must demonstrate progressive responsibility in managing people, projects, or budgets, or any combination of these.

Your application package must include the following:

  1. Your detailed resume
  2. University transcripts and/or proof of professional designation, if applicable
  3. Three references attesting to your management experience and readiness for graduate studies
  4. A brief essay outlining your expectations from the program
  5. A completed online application form
  6. A $200 non-refundable AU application fee
  7. An $800 non-refundable BHI application fee

For detailed application package instructions, click here.

Tuition2019-09-17T16:55:22+00:00

$79,365.00

Application & Admission
MBA Application fee $200.00 due with your application
BHI Application fee $800.00 due with your application
MBA Admission fee $800.00 due upon acceptance
BHI Admission fee $4,200.00 due upon acceptance
MBA Courses
Six MBA phase one courses $17,586.00 $2,931.00 per course, due upon registration
Four MBA phase two courses $11,724.00 $2,931.00 per course, due upon registration
Certified Hockey Professional courses
Five CHP online courses $34,155.00 $6,831.00 each, payable upon registration
One CHP in-residence course $9,900.00 payable upon registration
Total $79365.00
Apply Today

Obtaining the Certified Hockey Professional Designation

Obtaining the Certified Hockey Professional Designation

Individual Courses

Students not enrolled in BHI’s full program options may apply to take one of six Certified Hockey Professional courses, up to a maximum of three, on a one off basis.

The Business of Hockey2019-08-22T21:23:24+00:00

$6,831.00

This course explore the trends and forces that currently define and influence the business of hockey. It also explores the forces that determine success of the ice for hockey franchises, with particular focus on competitive advantages within the league and local markets.

Marketing Hockey Strategically2019-08-22T21:23:19+00:00

$6,831.00

Hockey franchises derive the bulk of their revenues, directly and indirectly, from ticketing sales and ingress spending – the fans. The focus of this course is on identifying, understanding, and targeting the fans, viewers, and spectators with the greatest potential to increase a franchise’s profitability and valuation.

Integrated Marketing Communications for Hockey2019-08-22T21:23:13+00:00

$6,831.00

Students are introduced to integrated marketing communications (IMC) to facilitate the building, maintaining, and leveraging of their franchises’ brand equity. The goal of IMC is to ensure consistency in the communication of the brand across all media and platforms, including advertising, promotion, communications, public relations, social media, and sales.

Game Day Management & Marketing2019-08-22T21:23:08+00:00

$6,831.00

This course examines the opportunities and challenges associated with the successful production of live hockey games. The majority of franchise revenues derive from home games. With a defined number of home games, it is essential that game-day operations and long-term revenue potential be recognized and fully maximized.

Hockey Operations2019-08-22T21:23:02+00:00

$6,831.00

Hockey operations represent the bulk of a franchise’s expenses and have the most significant long-term impact on revenues and team equity. As a result, hockey operations have the biggest impact on a franchise’s bottom line, both directly (salaries) and indirectly (competitive advantage). It is essential that every hockey executive has a firm understanding of hockey operations and trends affecting them.

Applied Franchise Management*2019-09-17T16:57:39+00:00

Students learn how to formulate, implement, and evaluate business strategies for achieving hockey organizations’ medium and long-term objectives. Unlike the hockey operations course which focuses on making hockey teams more competitive on the ice, this course focuses on making hockey organizations more competitive in the marketplace.

* This course includes a five day, in-residence component, which will usually take place in Toronto. Only available to students enrolled in the MBA in Hockey Management or the Certified Hockey Professional education program.

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