Registration is now open for HCKY 644: Game Day Management & Marketing. Visiting students are welcome.

This course examines game day operations for franchises and the successful production of live hockey games. More so than in other sports, the majority of a hockey franchise’s revenues are derived from home games and as a result, it is essential to optimize game day operations.

Individuals working in game day, marketing, corporate sponsorship, or event-related roles for professional hockey teams, not-for-profit organizations, and other hockey related organizations may be interesting in registering for HCKY 644. Topics covered include project management, advertising and promotion, concessions, pricing strategies and tactics, human resource management (including volunteer management) and facilities management. Attention is also given to promotional and technological innovations (e.g., social media, live streaming) impacting spectators’ and viewers’ game day experiences.

HCKY 644 will be taught by BHI and UCLA professor, Mark Francis. Mark is a renowned sports consultant and current Head Coach of the Men’s Ice Hockey at UCLA. Through his current and prior professional associations with numerous esteemed sports and entertainment organizations, Mark has developed an extensive professional network of leaders throughout all levels of hockey – a network that he utilizes and features in HCKY 644.

Individuals looking to take HCKY 644 as Visiting Students are required to submit a resume and if requested, a brief essay explaining their interest in the course. Visiting students may send registration requests to

The registration deadline is December 5, 2018.