There is one remaining spot for a Visiting Student in HCKY 643: Integrated Marketing Communications for Hockey.
This course introduces students to integrated marketing communications (IMC) for the purposes of building, maintaining, and leveraging their franchises’ brand equity. The goal of IMC is to ensure consistency in the communication of the brand across all media and platforms. It brings together advertising, promotion, communications, public relations, social media, and sales in order to enhance the communication of the franchise’s primary and secondary brands through synergy and complementarity.
Visiting students may register by creating a profile in BHI’s online portal and following course registration instructions.
All registration related inquiries can be sent to firstname.lastname@example.org.