Students learn how to formulate, implement, and evaluate business strategies for achieving hockey organizations’ medium and long-term objectives. Unlike the hockey operations course which focuses on making hockey [...]

$6,831.00 Hockey operations represent the bulk of a franchise’s expenses and have the most significant long-term impact on revenues and team equity. As a result, hockey operations have [...]

$6,831.00 This course examines the opportunities and challenges associated with the successful production of live hockey games. The majority of franchise revenues derive from home games. With a [...]

$6,831.00 Students are introduced to integrated marketing communications (IMC) to facilitate the building, maintaining, and leveraging of their franchises’ brand equity. The goal of IMC is to ensure [...]

$6,831.00 Hockey franchises derive the bulk of their revenues, directly and indirectly, from ticketing sales and ingress spending – the fans. The focus of this course is on [...]

$6,831.00 This course explore the trends and forces that currently define and influence the business of hockey. It also explores the forces that determine success of the ice [...]