Certified Hockey Professional (“CHP”) candidate, Shane Malloy, is an author, leader, and trailblazer in the hockey industry. Covering and evaluating hockey prospects as a columnist, radio host, and [...]
Registration is now open for HCKY 643: Integrated Marketing Communications for Hockey. Visiting students are welcome. This course introduces students to integrated marketing communications (IMC) for the purposes of [...]
Registration is now open for HCKY 642: Marketing Hockey Strategically. Visiting students are welcome. The course focuses on identifying, understanding, and targeting the fans, viewers, and spectators with the [...]
Want to learn more about the Certified Hockey Professional (CHP) designation and the world’s first hockey-specific executive MBA program? If so, think about joining Manav Deol, Managing Director of the [...]
We are deeply saddened over last night's devastating tragedy. Our thoughts, prayers, and condolences go out to the players, families, coaches, the Humboldt Broncos organization, and all [...]