Business of Hockey Institute: Advancing hockey through
business education

Brian Burke, Sportsnet Analyst and Co-Founder
The CHP is designed to be the ideal professional development program for business employees in hockey organizations. It would definitely benefit a lot of people working for NHL franchises.
Brian Burke, Sportsnet Analyst and Co-Founder

Rich Winter, NHLPA Certified Agent and Co-Founder
With sports organizations looking more and more to universities and other industries for executive hires, BHI’s CHP program becomes increasingly important. The CHP will be an essential asset for any young hockey executive interested in becoming one of hockey’s leaders of the future.
“The MBA/CHP program has helped me tremendously in my current position with the Edmonton Oilers. The hockey-related courses the program offers provide a high level of information and hockey management skills that are valuable to anybody looking to grow within an extremely competitive industry. I look forward to bringing my unique knowledge to the business side of the organization and helping elevate the club with enhanced and innovative strategies off the ice.”
Program Director, Hockey Engagement, Edmonton Oilers
“The Executive MBA and CHP program helped me connect my professional experience in assurance to the business of hockey, while also improving my general business management experience. The hockey specific courses were diverse and comprehensive, and not only enhanced my understanding of the business of hockey, but will also allow me to bring this education directly into the organization and apply exclusive sport and hockey specific education to the organization. The MBA in Hockey Management and the CHP program have increased my ability to have a positive impact on the Swift Current Broncos organization and the Swift Current community.”
Director of Business Operations, Swift Current Broncos
“This program is ideal for any hockey executive looking to enhance their knowledge and education in a dedicated hockey specific program. I’ve learned a lot and made some great connections. Earning my master’s degree from AU and BHI is something no one can take away from me. Doing the work is often demanding but if I ask my players to be good students while competing in the WHL, there’s no reason I can’t do it too.”
“The MBA/CHP has been of great assistance to me in my day to day work within the hockey industry. I interact with other students in the hockey world who bring different perspectives on the business side of the game. I am gaining a solid platform of knowledge on different roles and areas in the industry that I would not have gained elsewhere. The MBA/CHP program gives me a certain pedigree as I look to progress my career as a player agent.”
Manager of Player Development and Player Agent, O2K Worldwide Management Group
"Our team was fortunate to have been included in a Business Improvement Plan project involving a very talented group of students from The Business of Hockey Institute HCKY 646 class. This team of students took a great deal of time & energy into researching our business operations, and creating a comprehensive and extremely useful presentation and report. It was obvious that the experience and expertise of these students was varied and deep, and their report proved to be filled with meaningful action ideas, philosophical insights and direction, and research to back everything up. Based on our experiences with these students and this program, it’s clear the Business of Hockey is providing a valuable, practical, and high level of education."
“Working with the students in the Certified Hockey Professional program was a great opportunity to take a step back and allow a new prospective to have a look at our team's overall business operations. I could tell right away that the students were highly motivated and focused on preparing a plan that would help us improve our overall business model. I would recommend BHI to any of my employees looking to advance their careers in the business of hockey.”