2011, 2017

BHI in Toronto

November 20th, 2017|0 Comments

From left: Brad Robins, Brian Burke, Peter Luukko, Trevor Whiffen, and Ritch Winter An exciting week in Toronto kicked off with the in-residence component of HCKY 646: Managing Franchises Strategically, where Dallas Stars COO and CFO, Jason Farris, provided CHP students invaluable first-hand knowledge on various issues that come along with managing an NHL franchise. CHP students had the opportunity to learn directly, and receive feedback on deliverables, from Farris in an intimate classroom setting over an intensive 5 day schedule. Upon conclusion of the HCKY 646 in residence component, BHI sponsored the opening night of the 10th annual PrimeTime Sports Management Conference and Trade Show (Conference) and awarded Peter Luukko, Florida Panthers’ Executive Chairman, with the honorary Certified Hockey Professional designation. One highlight of the evening came in the form of last year’s honorary CHP and President of the Chicago Blackhawks, John McDonough, sending his congratulations to Luukko from Chicago in a surprise video. “To be honoured by a program that is dedicated to hockey is such a great honour. It’s wonderful.” said Luukko, who’s enthusiasm for hockey has led to him becoming one of the most successful executives in the game. The remainder of three day [...]

1211, 2017

Peter Luukko, Certified Hockey Professional…on ice and bricks and mortar

November 12th, 2017|0 Comments

Peter Luukko has spent most of his career managing sports facilities, almost all of which include ice surfaces. So his connection to the ice is via the boardroom, not the dressing room. But his love of the game played on that ice has burned strong since he first laced on skates as a boy in Worcester, Massachusetts. He’s come miles from his blue-collar beginnings, and now operates in the business stratosphere as a partner and co-chair of the Oak View Group’s Arena Alliance, a global arena and stadium management and consulting company. Luukko is one of the movers and shakers in the sublime world of mega-million dollar sports infrastructure. Talk to the man for five minutes though, and you discover he hasn’t forgotten where he came from. His extraordinary combination of success and humility, clout and the common touch, has earned Luukko the honorary Certified Hockey Professional (CHP) designation for 2017. Created by the Business of Hockey Institute (BHI), and its academic partner Athabasca University (AU), the CHP designation is a professional standard for hockey management, in service of the BHI’s mission: “to improve the economic viability of professional and amateur hockey through education, research, consulting, and advocacy.” BHI confers the [...]

911, 2017

HCKY 644: Game Day Management & Marketing

November 9th, 2017|0 Comments

Registration is now open for HCKY 644: Game Day Management & Marketing. Visiting students are welcome. This course examines game day operations for franchises and the successful production of live hockey games. More so than in other sports, the majority of a hockey franchise's revenues are derived from home games and as a result, it is essential to optimize game day operations. Individuals working in game day, marketing, corporate sponsorship, or event-related roles for professional hockey teams, not-for-profit organizations, and other hockey related organizations may be interesting in registering for HCKY 644. Topics covered include project management, advertising and promotion, concessions, pricing strategies and tactics, human resource management (including volunteer management) and facilities management. Attention is also given to promotional and technological innovations (e.g., social media, live streaming) impacting spectators' and viewers' game day experiences. Visiting students may register by creating a profile in BHI's online portal and following course registration instructions. All registration related inquiries can be sent to info@businessofhockeyinstitute.com.

111, 2017

HCKY 643: Integrated Marketing Communications for Hockey

November 1st, 2017|0 Comments

There is one remaining spot for a Visiting Student in HCKY 643: Integrated Marketing Communications for Hockey. This course introduces students to integrated marketing communications (IMC) for the purposes of building, maintaining, and leveraging their franchises’ brand equity. The goal of IMC is to ensure consistency in the communication of the brand across all media and platforms. It brings together advertising, promotion, communications, public relations, social media, and sales in order to enhance the communication of the franchise’s primary and secondary brands through synergy and complementarity. Visiting students may register by creating a profile in BHI’s online portal and following course registration instructions. All registration related inquiries can be sent to info@businessofhockeyinstitute.com.  

1910, 2017

Peter Luukko to receive Honorary CHP Designation

October 19th, 2017|0 Comments

The Business of Hockey Institute (BHI) announced this week that Peter Luukko, Executive Chairman of the Florida Panthers and its parent company, Sunrise Sports & Entertainment LLC, will be recognized for his outstanding contributions to the business of hockey through the awarding of BHI’s honorary Certified Hockey Professional (CHP) designation. “This is a tremendous honor for me and my family,” said Luukko. “The BHI is an invaluable organization for the global hockey community and their support, mentorship and leadership have served our industry very well over the years.” “From a humble beginning, Peter Luukko is enjoying a highly successful career in the management of sports enterprises, facilities, and related businesses,” says Herb Pinder, Chair of the Business of Hockey Institute. “Peter’s record and humility clearly demonstrate what it means to be a CHP. He is precisely the kind of person that all CHP recipients should strive to emulate in their careers.” In addition to serving as the Executive Chairman of the Florida Panthers, Peter is a member of the NHL Board of Governors and Co-Chairman of the Arena Alliance, a subsidiary of Oak View Group. Peter was previously the President and Chief Operating Officer of Comcast-Spectacor, L.P. where he oversaw [...]

810, 2017

BHI to Sponsor 2017 PrimeTime Sports Case Competition

October 8th, 2017|0 Comments

BHI is proud to sponsor the 2017 PrimeTime Sports Business Case Competition (Competition). The Competition will take place at the 10th annual PrimeTime Sports Management Conference and Trade Show (Conference). Co-chaired by Calgary Flames’ President of Hockey Operations, Brian Burke, and Governor of the London Knights, Trevor Whiffen, the Conference is the largest sport management conference held in Canada each year. The Competition provides an outstanding opportunity for students pursuing careers in the sports and entertainment industry. Not only will teams make presentations before judges who are leading executives and academics in the world of sports and entertainment, but students will also have an opportunity to network with these industry leaders. Students will see Keynote Interviews with Rene Fasel, the Executive Director of the International Ice Hockey Federation, and Commissioner Gary Bettman of the NHL, as well as panel discussions covering a wide range of topics including league operations, player evaluations, legal issues in sport, challenges facing amateur sport, and a player agent round table to discuss contract negotiations. The Conference will also feature the Business of Hockey Institute's presentation of its Honorary Certified Hockey Professional (CHP) designation, which is awarded to an individual in the hockey industry who epitomizes the qualities, capabilities, and accomplishments [...]

410, 2017

BHI Now Accepting Single Course Registrations

October 4th, 2017|0 Comments

Effective immediately, students may now register in one or more of BHI's specialized hockey courses without committing to completion of the Certified Hockey Professional (CHP) designation. This change is targeted at those with specific interests as well as those whose current circumstances preclude them from pursuing the CHP designation at this time. There are a limited number of openings for visiting students and those interested will be prioritized according to the entrance criteria for the full CHP program. "The CHP is a multi-faceted program that touches on a range of subjects within the hockey business," explains Michael Mauws, Executive Director of BHI. "Potential students may want to learn about one or two subjects, rather than taking the entire CHP. Ticket sales employees, for example, may have particular interest in our Game Day Management & Marketing Course. And aspiring GMs may want to take only our Hockey Operations courses." Students registering in single courses will be considered “visiting students”. Should students wish to later enroll in the CHP program after completing a single course(s), they may be eligible provided they meet all entry criteria. Anyone interested in registering as a visiting student may express their interest by emailing info@businessofhockeyinstitute.com.

210, 2017

Hockey MBA Webinar: October 19

October 2nd, 2017|0 Comments

Want to learn more about the Certified Hockey Professional (CHP) designation and the world’s first hockey-specific executive MBA program? If so, think about joining Chris McLeod, Director of Marketing for the Faculty of Business at Athabasca University, for an hour long webinar on October 19 at 10:00am MT (noon ET). Everyone welcome. No special equipment required. If your device lacks a microphone, you can still ask questions via text. Advance registration is required so, if you’d like to participate, click here. If this date and time won’t work for you, stay tuned for future webinars. And in the interim, if you’ve not already done so, check out this short video about the program.