1106, 2018

Graduation: BHI’s Inaugural Cohort Walks the Stage

June 11th, 2018|2 Comments

BHI is proud to announce the graduation of its inaugural cohort of students. Seven students were officially awarded their MBA in Hockey Management this weekend, while four students also received their Certified Hockey Professional (CHP) designation. Congratulations to the following individuals on walking the stage after years of dedication and commitment: Brett Barnes, MBA, CHP Brett Barnes works as an associate and player agent for RWG Sport Management, an agency that represents junior and professional hockey players. With RWG, Brett assists with the negotiations and execution of standard player contracts for players in National Hockey League (NHL), American Hockey League (AHL), and East Coast Hockey League (ECHL). In addition to his role with RWG, Brett is a Territory Account Manager with Nike Golf. His prior experience includes working as a Sales Manager for a hockey equipment manufacturer and as a referee for Hockey Canada. Brett receives his MBA in Hockey Management and the CHP designation. Doug Ferguson, MBA Doug has nearly two decades of experience implementing business and software solutions and currently works as an IT Project Manager with Royal Dutch Shell PMO. At Royal Dutch Shell, Doug is responsible for leading technical teams in installing and decommissioning IT operations [...]

3105, 2018

FEATURE: Dave Cowan Accepts Role as Manager of Player Development with O2K Worldwide Management Group

May 31st, 2018|0 Comments

Earlier this month, premier NHL player agency, O2K Worldwide Management Group (“O2K”), announced the hiring of Certified Hockey Professional (“CHP”) candidate, Dave Cowan, as Manager of Player Development. Cowan brings extensive experience in the game, both on and off the ice, to O2K. After a successful career as a hockey player, which included four years in the NCAA with Robert Morris University, stints in the AHL and ECHL, 2 professional tryouts with the Toronto Maple Leafs, and 5 NHL Camps, Cowan transitioned into the business side of the game, working with Bauer Hockey as an Elite Athlete Service Manager. In his 3 years with Bauer, Dave negotiated and executed merchandising contracts with NHL players and agents; serviced and managed accounts with NHL, CHL, and Team Canada teams; and planned and managed events at the NHL Combine and World Junior Ice Hockey Championships. In 2017, Dave enrolled in BHI’s CHP program in pursuit of further education that would expand his career opportunities within the sport. Now, a year after enrolling, Dave is joining a player agency that boasts clients such as TJ Oshie, Jared Spurgeon, Troy Stetcher, Derek Stepan, and Vincent Trocheck: Being part of the MBA/CHP program assisted me greatly [...]

2605, 2018

Meet our Professors: Q & A with Robert Liljenwall

May 26th, 2018|0 Comments

Managing Director, Manav Deol, sat down with professor, Robert Liljenwall, to discuss BHI, his wealth of experience in sports marketing, advice for individuals working and looking to work in hockey, and more... Q: What made you want to be involved with BHI? A: The Business of Hockey Institute provides the framework and infrastructure  that can serve as a valuable building block for a hockey executive who wants to elevate their career and skill sets.  The BHI is unique in sports, and it provides the vision to take the sport of hockey to a higher, more professional level.  I am proud to be a part of that movement and vision. Q: Can you comment on the value you see in a specialized education program, such as the CHP, in the sports/hockey industry, and how it can assist students as they navigate through a career in hockey? Perhaps you could also comment on the quality of the students in your class. If you have the passion for hockey, there is no other choice but to get your Masters and CHP.  This is the new gold standard.  You will be measured by your diligence, intelligence and tenacity for earning this degree and designation. Keep [...]

2405, 2018

CHP Webinar: June 5, 2018

May 24th, 2018|0 Comments

Want to learn more about the Certified Hockey Professional (CHP) designation and the world’s first hockey-specific executive MBA program? If so, think about joining Manav Deol, Managing Director of the Business of Hockey Institute, for an hour long webinar on June 5 at 10:00am MT (12:00pm ET). Everyone welcome. No special equipment required. If your device lacks a microphone, you can still ask questions via text. Advance registration is required so, if you’d like to participate, click here. If this date and time won’t work for you, stay tuned for future webinars.

3004, 2018

FEATURE: Shane Malloy builds on his experience evaluating prospects with the CHP-PrEP

April 30th, 2018|0 Comments

Certified Hockey Professional (“CHP”) candidate, Shane Malloy, is an author, leader, and trailblazer in the hockey industry. Covering and evaluating hockey prospects as a columnist, radio host, and hockey scout over the past eighteen years, Shane brings a wealth of knowledge and experience to BHI’s classroom. Shane earned a Bachelor of Commerce in Entrepreneurial Management and is now on his way to obtaining his MBA in Hockey Management with BHI. With a strong passion for evaluating talent, Shane currently works for Electronic Arts Canada (EA Sports), and hosts the Hockey Prospect Radio show on Sirius XM NHL Network Radio. In a project management role at EA Sports, Shane provides statistical analytics services and traditional hockey player scouting assessments, which are in part, used to assign video game ratings for hockey players in the NHL video game franchise. He is tasked with providing thirty numerical attributes and bias ratings for National Hockey League, American Hockey League, and Canadian Hockey League players: “I performance risk for range outcome predictions coupled with statistical principles to solve complex and practical problems. This allows a balance between the hockey player’s historical and current attributes and statistics, while providing a hockey player’s future performance projection to [...]

3004, 2018

HCKY 643: Integrated Marketing Communications for Hockey

April 30th, 2018|0 Comments

Registration is now open for HCKY 643: Integrated Marketing Communications for Hockey. Visiting students are welcome. This course introduces students to integrated marketing communications (IMC) for the purposes of building, maintaining, and leveraging their franchises’ brand equity. The goal of IMC is to ensure consistency in the communication of the brand across all media and platforms. It brings together advertising, promotion, communications, public relations, social media, and sales in order to enhance the communication of the franchise’s primary and secondary brands through synergy and complementarity. Toward this end, this course teaches students to critically assess the uses, benefits, and shortcomings of the available media channels. It explains how to identify market segments and stakeholders and incorporate their needs into marketing campaigns. Students learn how to coordinate and manage multi-disciplinary teams by means of clearly defined objectives and strategies. Upon completion of this course, students should be capable of planning integrated marketing campaigns capable of successfully achieving measurable objectives. HCKY 643 will be taught by BHI and UCLA professor, Robert Liljenwall, who has over 40 years of experience in sports marketing. At the highest level of sport, Lilljenwall has worked with Olympics Committees, the FIFA World Cups, the NFL and more. Individuals looking [...]

2604, 2018

HCKY 642: Marketing Hockey Strategically

April 26th, 2018|0 Comments

Registration is now open for HCKY 642: Marketing Hockey Strategically. Visiting students are welcome. The course focuses on identifying, understanding, and targeting the fans, viewers, and spectators with the greatest potential to increase a franchise's profitability and valuation.  Learning objectives include identification of variables that influence the spending behaviour of hockey fans; understanding the ways in which fans choose between competing market offers; development of strategies and tactics to reach and influence hockey fans; and understanding and applying concepts of brand, brand equity, brand building, and brand extensions in the context of hockey franchises. HCKY 642 will be taught by Dr. Norm O’Reilly, who is the Chair of the Department of Sports Administration at Ohio University’s College of Business and senior advisor with Toronto-based marketing agency, The T1 Agency. Dr. O’Reilly has worked directly with leading stakeholders in the hockey industry including the Ottawa Senators and TSN. Individuals looking to take HCKY 642 as Visiting Students are required to submit a resume and if requested, a brief essay explaining their interest in the course. Visiting students may send registration requests to info@businessofhockeyinstitute.com. The registration deadline is July 4, 2018.

2604, 2018

CHP WEBINAR: May 22, 2018

April 26th, 2018|0 Comments

Want to learn more about the Certified Hockey Professional (CHP) designation and the world’s first hockey-specific executive MBA program? If so, think about joining Manav Deol, Managing Director of the Business of Hockey Institute, for an hour long webinar on May 22 at 10:00am MT (12:00pm ET). Everyone welcome. No special equipment required. If your device lacks a microphone, you can still ask questions via text. Advance registration is required so, if you’d like to participate, click here. If this date and time won’t work for you, stay tuned for future webinars.