As BHI’s professor for HCKY 644: Game Day Management & Marketing, Mark Francis brings a wealth of academic and practical experience at all levels of sports and entertainment to BHI, with significant interest and expertise in fan/guest engagement technologies, large-scale event management, and marketing. An advocate for advanced education in sport, Mark holds an MBA and MA in Sports Administration, as well as a Diploma in University Teaching from the University of New Brunswick.
Mark currently serves as Principal and Founder of MARK ONE Sports & Entertainment in Los Angeles where his clients are hi-lighted by Edwards Technologies International, Panasonic, BaAM Productions, California Center and most recently with sports technology company KiwiNet out of New Zealand. He also serves as a Lecturer in Sports Business at UCLA Anderson’s Center for Media, Entertainment, and Sports and has had the privilege of acting as the Lead Instructor for UCLA Extension’s Custom Programs in Sports & Entertainment Marketing in Shanghai, China in 2016. Mark also served in a similar capacity for Jiaotong University’s MBA program of Shanghai in 2018.
Prior to becoming a renowned sports consultant and professor, Mark had a successful coaching career in hockey. He won 2 CIS (Canada) National Silver Medals and 2 Atlantic University Sport Championships from his time as Assistant Coach with the University of New Brunswick Men’s Ice Hockey program. Furthermore, Mark has served as the Head Coach of the Men’s Ice Hockey program at UCLA since 2010 and won the 2017 PAC 8 Conference Championship, LA Kings College Cup, and the Crosstown Cup Championships. He was selected as one of two finalists for the PAC 8 Coach of the Year Award for 2012 and was selected as Head Coach of the PAC-8 Selects at the ACHA National Championships in Philadelphia in 2011 and 2013. He also previously served a two-year term as the Associate Executive Director of the PAC 8 Men’s Hockey Conference.
Having combined direct experience in the game and an extensive education to attain significant success in the sports industry himself, Mark plays a significant role in ensuring that the Certified Hockey Professional program is an invaluable asset for students pursuing a career in hockey:
“The business of professional hockey is advancing to a level of sophistication and complexity that places hi-level demands on today’s hockey business executives. Our MBA program in Hockey Business provides our students with the necessary tools to manage these demands with great efficiency and thrive in today’s competitive marketplace.”
Through his current and prior professional associations with numerous esteemed sports and entertainment organizations, Mark has developed an extensive professional network of leaders throughout all levels of hockey – a network that he utilizes and features in HCKY 644.
Mark’s expertise is widely recognized as he regularly features as a guest speaker on numerous topics related to the business of sports. Most recently, he has appeared at the 2017 UCLA Anderson Big Data Conference; 2016 Prime Time Sports Management Conference; 2015 Gravity Summit & UCLA Sports Technology Panel; 2014 SATE Conference in Themed Entertainment; 2014 LA Dodgers/LA Chamber of Commerce panel on Sports Technology; 2014 Beverly Hills Chamber of Commerce Panel on the “Art of Negotiation in Sports”; and 2014 United Talent Agency Panel on Sports Technology.